Marketing

Our work of art deserves to be known!

Hand in hand with Meharia Consortium, Rudraksh, is the marketing division that deals in real estate units & land. Headed by Hrishikesh Dasgupta, this division has his expertise of over 15+ years in the field of real estate marketing in Kolkata, New Delhi and Mumbai!

Helping your project reaching the desired audience.

Focused marketing is as important as designing, planning and executing a project. That’s why we have a strong team that provides complete marketing solutions.

Take a quick look at the services we provide

Appointing competent Advertising Agency and regularly coordinating with them for the marketing collaterals, fliers, brochures, advertisement designing, advertisement campaigning, hoardings, negotiating with the press for press advertisement releases etc.

Deputing a man power at the site for coordinating site visits as well as follow up on the leads that are generated through ads and channel partners.

The team remains responsible for the registration and possession of the apartments. Generation of daily MIS of sales proceeds, sales collection, maintaining daily inventory, agreement MIS and projection of future collectables.

Generating leads from different sources like channel partners, pre-approved bank loan customers, corporate hunting, referral programs and etc.

Designing and printing of the application form, agreement for sale, providing the customers with complete scanned copy of all the legal documents pertaining to the said project as a part of the marketing kit.

Setting up a Customer care team for post sales services including periodic generation of demand letters, coordinating collections, execution of the agreement, payment follow up, bank approvals, bank disbursals and also solving queries of the customer if any.

Designing of ROI deals for the investors for the proposed projects.

Meharia Consortium’s spectacular setting is a source of limitless awe & inspiration.

Project Conceptualization

Our involvement in any project calls for the following works

Once the land is identified, we visit the site and after careful survey, we prepare a SWOT analysis of the catchment, competition and proposition of the product or the mix of products that can fetch maximum business returns.

In case of Residential land from the inception the proposal for product mix, sizes of units and the price band on pre-launch, soft launch and launch can be suggested looking upon the market dynamics.

In case of Commercial plots, identification of the land use, what can be the most suitable option for the said plot – a high street mall, or standalone showroom, or standalone building for banks or any other form of commercial utilization.

Planning

Obtaining all approvals from various authorities including BL&LRO, Land Acquisition Department, KMDA, KIT, WBFS, Airport Authorities, Ministry of Defence, etc. to be submitted with drawings for sanction to the Appropriate Authorities;

Appointment of Architect if needed and co-ordination with them for design concept of the proposed building.

Getting the building plan ready along with all related documents for submitting the same for sanction.

Getting the plan sanctioned and necessary works related to the sanction.

Co-ordinating with lawyers and other agencies to get all documentations and registrations done to execute the proposed project;

Setting up maintenance and related infrastructure prior to handover to buyers of the proposed project.

Execution and supervision

Co-ordination with Architect and other consultants including Structural Engineers, MEP Consultants etc. for preparation of design concept and execution plan including final execution of the proposed project.

If needed finalization of the contractor for the execution of the site.

Supervising the site according to the need of the clients during the fit-outs.

Facilitating smooth handover to customers.

Scouting for clients to get the LOI’s, (in case) for leasing of the proposed building and signing of the provisional agreement if needed.

In case of built-to-suit, then jointly coordinating with the architect as well as the client for proper implementation of the proposal.